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      <image:caption>Announcement poster for the 2026 First Rodeo Racing event, featuring a gradient background and a logo with the letters "FRR" in purple and orange.</image:caption>
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    <image:image>
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      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Agenda slide outlining topics for a presentation on horse ownership, partnership, team expertise, business models, case studies, market, and strategy, with the FRR logo in the bottom right corner.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/244b06b8-6a3f-438c-b0e1-190b78eb8261/Slide3.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A group of four men and one jockey, standing outdoors at a horse racing venue, posing for a photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/f4336acf-fd26-4771-8661-bb54260a2a6d/Slide4.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Slide from a presentation about racing, featuring a group of people at an indoor venue, a man with a horse, and a quote about racing achievements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/93aa5f3c-4878-4a0a-b5a3-d52c98ad7d00/Slide5.jpg</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Details of an unlabeled auction or sale listing for a male unlisted horse, named Colt. The listing mentions he was purchased at Keeneland, will be trained in Florida, and will be sent to New York after training. It highlights his family connection with a full sister who won at Saratoga and describes him as a versatile stallion from Oscar Performance. The image shows a dark brown horse standing on a grassy field with a fence and trees in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/776469fd-0b60-41f2-b180-b435e8066f1b/Slide6.jpg</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A webpage about a female unraced horse named Filly, who is yet to be named. The page includes details about her purchase, ownership, training plans, and background information. There is a photo of a brown horse standing on grass with trees in the background, and the horse is labeled as sold for $15,000.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/c8ebbb91-e272-408d-bb5a-e353c8ed8e14/Slide7.jpg</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A brown horse is tied to a wall inside a stable with hay on the floor, and a sheet of paper with claims about claiming a horse is attached to the wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/9bdc2588-d526-4bbc-9d68-aac1c1d51a02/Slide5.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Text about team and expertise, listing names and roles of Matthew Scull, Brian Mills, and Nicholas DeMartino, with a logo in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/e182b8f7-8bed-4e90-9344-0d3d739d7d1f/Slide6.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Text describing team and expertise in horse racing, including bios of various trainers and industry professionals, with a logo in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/aab19600-4be7-4b75-9876-6b270f932c73/Slide7.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A presentation slide titled 'HOW THE PARTNERSHIP WORKS' with bullet points on partnership structure and acquisition strategy, a quote about transparency in horse racing, a photo of a man in a suit with sunglasses outdoors, and a logo with the letters 'ERR' in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/7b9e2751-e07c-4d18-91d9-214c28785819/Slide8.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Slide titled 'How the Partnership Works' with bullet points on active partner involvement and management fee structure, a photo of people at a horse stable, and a quote about partnership knowledge sharing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/eb102dfa-e6dc-4d89-8816-14f26e8451ed/Slide9.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Event flyer titled 'Perks of Ownership' listing horse-related activities and events for 2026, including a group photo of people outdoors and a young girl riding a horse indoors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/658d2559-a9b5-4afe-aacc-2a7192222461/Slide10.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A collage promoting a nationwide movement with images of multiple groups of people celebrating and outdoors activities, a map of the United States with marked locations, and individuals wearing white caps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/2909685a-ffce-4282-b0ec-acd3c1cf85c5/Slide11.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Pie chart showing distribution of ownership funds with segments labeled: Unraced Fund 41%, Claiming Fund 44%, Management Fees 10%, Organizational Fees 5%, and Management Fees 10%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/9d8841bf-9509-4493-b9a9-ba63ffff44c9/Slide12.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A pie chart illustrating ownership opportunity distribution with segments labeled Unraised Fund 41%, Management Fees 10%, and Organizational Fees 5%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/f2572233-1b0d-4272-810b-6c0671e9c6e7/Slide13.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Pie chart depicting ownership opportunity distribution with sections labeled Unraced Fund (41%), Claiming Fund (44%), Management Fees (10%), and Organizational Fees (5%).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/d61b6bc2-8504-442b-956e-affe91212899/Slide15.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>PowerPoint slide titled 'The Horse Racing Market' with bullet points discussing industry growth, sales, Kentucky Derby popularity, racing jurisdictions, purse structures, and upcoming races.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/6b35865f-6991-400d-9579-a95248e238ef/Slide16.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Group of seven people standing outside Woodford Reserve building, some holding awards, with a racehorse logo at the bottom right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/2d8bae15-c0e1-4a70-b330-eacf8adfbf3e/Slide17.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A case study document about a horse racing partnership called 'The Thunderer.' It includes details about acquisition, costs, earnings, and partnership experience, with a photo collage of horse races, horses, and people involved in horse racing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/42f41625-f92b-49aa-9cb0-71bfbec75cd5/Slide18.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Auction house with people inspecting a dark brown racehorse behind a rope barrier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/3b4ebc63-c918-43fb-a49a-fd487101f27a/Slide19.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A presentation slide titled "Risk Management / Exit Strategy" with bullet points about horse racing investment strategies. There is a photo of a group of people at a conference table on the right side, and a logo in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/6abeb6ef-82ff-4182-9c74-45d0b6d94af7/Slide20.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A contact information slide with a colorful gradient background that transitions from purple to orange. Contains a circular logo with stylized letters 'ERB' and text inviting questions to reach out to Matt, Brian, or Nick, with their phone numbers listed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/4e6f2c74-59e8-43bd-9b5e-025f746169a4/Slide21.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A colorful gradient background with the text 'Purchase Your Units Now!' and an email contact for purchasing inquiries. Includes a circular logo with the letters 'ERR' in the center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/24f73233-0d55-4f04-8ba4-f494cc2ca480/Slide22.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>A presentation slide titled 'Appendix 1: How the Partnership Works - Claiming Fund.' It explains claiming horses for quick on-track action, high action, and racing conditions, with billing structures for purse sharing. The slide includes a definitions box for 'Claiming races' and a disclaimer at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/9e704c7b-8195-4ca3-8d07-fdd2b48652b7/Slide23.JPG</image:loc>
      <image:title>FRR 26 Slide Deck</image:title>
      <image:caption>Pie chart titled 'Appendix II: How the Partnership Works - Unraced', showing acquisition budget of $70,000 and training reserve of $45,000. Text explains the training reserve fund and definitions of 'Yearling' and '2-year-old' horses.</image:caption>
    </image:image>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-08</lastmod>
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    <lastmod>2026-02-08</lastmod>
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      <image:title>Merch - Exacta Box Live Stream Winner</image:title>
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      <image:title>Merch - FRR Cuffed Beanie</image:title>
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      <image:title>Merch - FRR Cuffed Beanie</image:title>
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      <image:title>Merch - FRR Box - IMG_6914.jpeg</image:title>
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      <image:title>Merch - Classic FRR Canvas Hat (Red/White/Blue)</image:title>
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      <image:title>Merch - FRR Logo Silver Quarter Zip</image:title>
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      <image:title>Merch - FRR Classic Polo (Powder Blue)</image:title>
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      <image:title>Merch - FRR Logo Canvas Hat (White/Black)</image:title>
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      <image:title>Merch - Classic FRR Canvas (White/Black)</image:title>
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      <image:title>Merch - FRR Hooded long-sleeve tee</image:title>
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    <image:image>
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      <image:title>Merch - FRR Hooded long-sleeve tee</image:title>
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      <image:title>Merch - FRR Hooded long-sleeve tee</image:title>
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    <image:image>
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      <image:title>Merch - FRR Hooded long-sleeve tee</image:title>
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      <image:title>Merch - FRR Golf Rope Cap</image:title>
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      <image:title>Merch - FRR Golf Rope Cap</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/f7058e76-fa8d-48e6-a1fb-2d839c51c384/IMG_2828.jpeg</image:loc>
      <image:title>Merch - Classic FRR Canvas Hat (Cream/NavyBlue)</image:title>
    </image:image>
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  <url>
    <loc>https://www.firstrodeoracing.com/merch-1/p/classic-frr-canvas-hat-creamdark-green</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/137a86b8-6df7-4015-b6d9-d5b0cee160b1/IMG_2830.jpeg</image:loc>
      <image:title>Merch - Classic FRR Canvas Hat (Cream/Dark Green)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/d91ed1a1-f0bc-41a6-a36e-d4aa7a1dd83c/Green+Hat.jpg</image:loc>
      <image:title>Merch - Classic FRR Canvas Hat (Cream/Dark Green)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/871d2332-9d39-46a0-8d4f-1f27146a4560/New-new+-+1.png</image:loc>
      <image:title>Merch - Classic FRR Canvas Hat (Cream/Dark Green)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.firstrodeoracing.com/merch-1/p/frr-derby-hat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6503a88b0ea1501409c6eac1/1714438046536-ST96OFIQ3V71T0XUGBRS/Screen+Shot+2024-04-29+at+8.18.16+PM.png</image:loc>
      <image:title>Merch - FRR Derby Hat</image:title>
    </image:image>
  </url>
</urlset>

